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In 2020, athletes faced unique challenges,but even in the midst of adversity, the runners' pace did not slow down.Instead, running became a means of healing and self-exploration for athletes.To inspire more running enthusiasts to fearlessly take on challenges in thecold weather, Nike invited elite long-distance runners Hsieh Chien-Ho and HuangXiang-Wei, running-loving artists Kai Hsiu and Lulu, as well as NRC pacersCheng Yan-ling and Chen Hsin-liang, to embody the spirit of "YOU CAN'T STOP TAIPEI."Through a series of visuals, they showcased Taipei's running attitude.
2020年,給每一位運動員帶來了不一樣的挑戰,但即使經歷嚴峻考驗,跑者的步伐並不會因此停下,反而成為運動員們療癒與自我探索的方式。為激勵更多熱愛跑步的人在冷冽的天氣中無懼挑戰,Nike邀請長跑菁英運動員謝千鶴與黃祥維、熱愛跑步的藝人修杰楷與Lulu黃路梓茵、以及NRC配速員程彥綾與陳信良共同詮釋「YOU CAN’T STOP TAIPEI」精神,透過一系列視覺展現屬於台北的跑步態度。
New Basic is a Creative Collective based in Taipei, who over 10 years has established a strong reputation for delivering thoughtful design solutions and on-point content for the world’s leading brands.
Most notably such as Nike, adidas, Heineken, Timberland, Disney+, Netflix, Samsung. We love taking on new and exciting opportunities of any kind. Always generating fresh, original and innovative, often disruptive, ideas.